Client Pipeline
Tired of the Feast-or-Famine Cycle? Build a Client Pipeline System, for Your Private Chef Business
Stop scrambling for last-minute gigs. Create a repeatable process for generating leads, nurturing prospects, and bringing past clients back.
90-Day Program • $4,000 • Outcome Guaranteed
Problem → Solution
- Calendar either slammed or completely empty?Working system for generating consistent new leads
- Constantly chasing leads with no follow-up system?Process for nurturing prospects and converting them to bookings
- Clients disappear after one service—no way to bring them back?Strategy for bringing past clients back
- Taking whatever work comes in, even clients who drain you?Pipeline of qualified prospects at various stages
- Starting from zero every month?Predictable process you can rely on month after month
Client Pipeline gives you the system—and we work with you until it’s built and operational.
How Client Pipeline Works
Weeks 1–3: Pipeline Audit & Strategy
We analyze your current client situation and missed opportunities.
You’ll discover why past clients aren’t returning, which marketing channels work for private chefs, and how to attract quality clients instead of bargain hunters.
Weeks 4–6: Build Your Booking System
We create your personalized client pipeline system:
- Lead generation strategy for your market
- Follow-up process for nurturing warm prospects
- Re-engagement system for past clients
- Outreach scripts for referrals and new prospects
- Pipeline tracking tools to monitor every opportunity
Weeks 7–10: Implementation & Optimization
You implement your new systems with full support.
Weekly coaching calls, unlimited email support, real-time feedback on outreach and offers, live adjustments based on results.
If leads go cold, we fix it. If conversions are low, we adjust. If you’re not seeing progress, we pivot.
Weeks 11–12: Refinement & Sustainability
By day 90: complete pipeline system built and tested, lead generation running, follow-up in place, past client re-engagement working, tracking operational. You’ll have a repeatable process you can use for years.
What You Get
Core Deliverables
Personalized Pipeline Audit & Strategy
Complete analysis of your current situation and opportunities.
Lead Generation System
Process for consistently attracting new prospects.
Nurture & Follow-Up System
Workflows for converting warm leads into bookings.
Past Client Re-Engagement Strategy
Process for bringing back clients who’ve gone quiet.
Pipeline Tracking Tools
Systems to monitor every lead and opportunity.
Implementation Support
Weekly coaching calls plus unlimited email until systems are operational.
Tools & Resources
- Lead generation playbook
- Follow-up email and text templates
- Past client re-engagement scripts
- Referral request templates
- Booking page templates
- Lead tracking spreadsheet
- Revenue forecasting tool
Why Choose Westhaver Coaching?
Westhaver Coaching was founded by Ben Kelly, who built his own 6-figure private chef business using the exact systems taught in this program. Ben didn’t get lucky—he built repeatable processes for generating leads, nurturing prospects, and bringing clients back.
With 25+ years in culinary, 100+ TV appearances, partnerships with Barilla and KitchenAid, and two cookbooks, Ben has the credibility. More importantly, he’s replicated these systems with dozens of private chefs across the country.
This isn’t theory. It’s what works.
Real-World Example
Chef Profile: Personal chef in a mid-sized market, 2 years in business, getting 3–4 random bookings per month, no system for following up or bringing clients back, spending 15+ hours weekly on marketing.
The Problem: No process for lead generation, prospect nurturing, or past client re-engagement. Calendar unpredictable. Taking whatever work came in.
The Solution: Built complete pipeline system—lead generation for new prospects, automated follow-up sequences for warm leads, re-engagement for past clients, referral requests, tracking tools.
Results After 90 Days:
- Working lead generation bringing in 8–12 new prospects monthly
- Follow-up process converting ~40% of warm leads
- 15 past clients re-engaged, 8 booked again
- Tracking shows 18 active opportunities at various stages
- Marketing time reduced from 15 hours to 3 per week
- Monthly bookings increased from 3–4 to 10–14
- System still working 18 months later with minimal maintenance
Is Client Pipeline Right for You?
This is for you if:
- You’re getting some bookings but inconsistently
- You have no system for follow-up or prospect nurturing
- Past clients don’t return and you have no process to bring them back
- You’re tired of starting from zero every month
- You’re ready to build repeatable systems
This is NOT for you if:
- You’re brand new with zero clients
- You already have a working pipeline system
- You prefer reacting to leads instead of building systems
- You’re not willing to do outreach and follow-up
- You expect results without implementation
Investment & Guarantee
90-Day Client Pipeline Program
The ROI:
A working pipeline system that brings in 5 additional bookings per month at $300/service:
5 × $300 = $1,500/month • $1,500 × 12 = $18,000/year
Investment pays for itself in 2.6 months. 450% ROI in year one.
Success means you have:
- A documented lead-generation process actively bringing in prospects
- A working follow-up system with tested templates/sequences
- A past-client re-engagement strategy implemented and tested
- Pipeline tracking showing active opportunities at stages
- Proven scripts/workflows you can execute repeatedly
Common Questions
What exactly does “systems operational” mean?
Documented processes for lead generation, prospect follow-up, and past-client re-engagement are implemented; tracking shows active opportunities; scripts/templates are tested; the system works when you use it.
What if it takes longer than 90 days?
I keep working with you at no additional cost until your systems are built and operational. Most chefs finish in ~90 days; if you need more time, you get more time.
Will this guarantee I’m booked solid?
No. It guarantees you have the system for consistent bookings. Speed depends on market and follow-through—but you’ll have a working process.
How is this different from marketing?
Marketing gets leads. Client Pipeline converts them, brings past clients back, and ensures follow-up so opportunities don’t slip away.
Do I need to be on social media?
No. We focus on relationship-based strategies: referrals, past-client re-engagement, and targeted outreach.
How much time per week?
3–5 hours during the build phase; 1–2 hours/week to maintain after that.
