Systems Optimizer
Working 70-Hour Weeks in Your Private Chef Business? Build Systems That Give You Your Life Back
Stop drowning in operational chaos. Create chef-specific workflows, automations, and SOPs that let you cook more and stress less.
60-Day Program • $2,500 • 100% Money-Back Guarantee • Limited Spots Available
Problem → Solution
- Working 60–70 hours a week with no time for yourself?Streamlined workflows that free up 15–20 hours per week
- Reinventing the wheel for every client and service?Repeatable processes you can follow every time
- Forgetting critical steps or scrambling last-minute?Checklists and systems that eliminate mistakes
- Can’t take a day off without everything falling apart?Operations that run smoothly even when you need a break
- Buried in admin work instead of cooking?Automations that handle routine tasks for you
Systems Optimizer builds the infrastructure—and we work with you until it’s fully operational.
How Systems Optimizer Works
Weeks 1–3: Operations Audit
We analyze how you currently operate and identify what’s breaking down.
You’ll discover where time is being wasted, which tasks can be automated, what needs documentation, and where systems would have the biggest impact on your solo operation.
Weeks 4–6: Build Your Systems
We create your personalized operational infrastructure:
- Custom workflows for your most common services
- Standard Operating Procedures (SOPs) for repeatable tasks
- Checklists for prep, service, and cleanup
- Automation setup for scheduling, communications, and admin
- Templates for grocery lists, menus, and client deliverables
- Documentation that makes your business less dependent on your memory
Weeks 7–10: Implementation & Refinement
You implement your new systems with full support.
Weekly coaching calls, unlimited email support, real-time feedback as you test workflows, live adjustments based on what works.
If a system isn’t saving time, we simplify it. If automation breaks, we fix it. If processes are too complex, we streamline them.
Weeks 11–12: Optimization & Sustainability
By day 90: complete operational system built and tested, workflows documented and proven, automations running smoothly, processes you can follow consistently. You’ll have infrastructure that supports you now—and makes it easy to bring on help later if you decide to scale.
What You Get
Core Deliverables
Operations Audit & Analysis
Complete review of your current processes and inefficiencies.
Custom Workflow Build-Out
Documented step-by-step processes for your most common services.
Standard Operating Procedures (SOPs)
Written guides for every repeatable task in your business.
Automation & Tool Setup
Direct help implementing systems that handle routine work for you.
Implementation Support
Weekly coaching calls plus unlimited email until systems are operational.
Tools & Resources
- Service-specific workflow templates
- Pre-written SOP library for private chefs
- Prep and service checklists
- Grocery list and menu templates
- Scheduling and booking automation
- Client communication templates
- Kitchen efficiency guides
- Scale-ready documentation (for when you’re ready to hire)
Why Choose Westhaver Coaching?
Westhaver Coaching was founded by Ben Kelly, who built his own 6-figure private chef business as a solo operator by creating systems that eliminated chaos. Ben went from working 70-hour weeks to running a streamlined operation in 40 hours—not by working harder, but by building better infrastructure.
With 25+ years in culinary, 100+ TV appearances, partnerships with Barilla and KitchenAid, and two cookbooks, Ben has the credibility. More importantly, he’s helped dozens of solo private chefs build the same systems that gave them their lives back.
This isn’t about hustle. It’s about systems that work.
Real-World Example
Chef Profile: Solo personal chef in a growing business, 3 years experience, 12–15 services per week, working 65–70 hours weekly, constantly stressed, making last-minute grocery runs, forgetting client preferences, relying entirely on memory, no time off in 8 months.
The Problem: No documented processes. Reinventing every service from scratch. Admin tasks taking 20+ hours per week. No systems for meal planning, grocery procurement, or client communication. Everything lived in their head—impossible to take a break.
The Solution: Built complete operational infrastructure—workflows for each service type, SOPs for prep and cleanup, automated grocery ordering system, client preference database, scheduling automation, service checklists, step-by-step documentation.
Results After 90 Days:
- Working hours reduced from 70 → 45 per week
- Admin time cut from 20 → 4 hours weekly
- Zero last-minute grocery runs (automated ordering system)
- Perfect client preference tracking (database system)
- First vacation in 8 months (systems documented enough to pause without chaos)
- Service quality improved (nothing forgotten via checklists)
- Operations no longer dependent on memory alone
- Systems built to make hiring help easy when ready
- Still working smoothly 14 months later with minimal updates
Is Systems Optimizer Right for You?
This is for you if:
- You’re a solo operator working 60+ hours weekly
- You’re constantly reinventing your processes
- You forget steps or client details because it’s all in your head
- You can’t take time off because nothing is documented
- You’re buried in admin work instead of cooking
- You’re ready to build infrastructure that supports solo operations
This is NOT for you if:
- You’re brand new with minimal services yet
- You already have documented systems and workflows
- You’re highly organized and efficient
- You prefer chaos to structure
- You’re not willing to implement and follow systems
You Don’t Need Staff to Need Systems
Most private chefs work alone. That doesn’t mean you should wing it every time.
Systems aren’t about managing employees. They’re about:
- Getting your processes out of your head and onto paper
- Eliminating the mental load of remembering everything
- Reducing mistakes and forgotten steps
- Making it possible to take time off without disaster
- Working smarter instead of longer
As a solo operator, you are your most valuable asset. Systems protect that asset by reducing stress, preventing burnout, and giving you back your time.
Bonus: When these systems are documented, scaling becomes easy. If you ever want to hire part-time help or bring on an assistant, you’ll have everything ready to hand off. But that’s optional—these systems work brilliantly for solo operators too.
Investment & Guarantee
90-Day Systems Optimizer Program
The ROI:
If this system saves you 15 hours per week:
15 hours × 4 weeks = 60 hours/month saved • At $50/hour value = $3,000/month in time
Investment pays for itself in one month.
Plus: Better work-life balance, fewer mistakes, ability to take time off, and scale-ready infrastructure if you want it.
Success means you have:
- Documented workflows for each service type you offer
- Standard Operating Procedures (SOPs) for all repeatable tasks
- Working automations for scheduling, communications, and admin tasks
- Checklists and templates you can follow consistently
- Proven systems that demonstrably save you time and reduce stress
Common Questions
I work alone. Do I really need systems?
Especially if you work alone. Systems get processes out of your head, reduce mental load, prevent mistakes, and make it possible to take time off. You’re protecting your most valuable asset—you.
What exactly does “systems operational” mean?
You have documented workflows for your services, written SOPs for repeatable tasks, working automations that handle routine work, and checklists/templates you actually use. The systems save you measurable time and reduce operational stress.
What if it takes longer than 90 days?
I keep working with you at no additional cost until your systems are built and operational. Most chefs complete in ~90 days, but if you need more time, you get more time.
Will this guarantee I save 20 hours per week?
No specific time savings are guaranteed—that depends on your current inefficiencies and business complexity. But you will have working systems that eliminate chaos and save time.
Do I need to be tech-savvy?
No. We implement simple, chef-friendly systems. If something is too complicated, we simplify it until it works for you.
What if I decide to hire help later?
Perfect. Your systems will be documented and ready to hand off. This makes scaling easy whenever you’re ready—while working brilliantly for solo operations today.
How much time will this take per week?
3–5 hours during the build phase. Once systems are running, they save you far more time than they require to maintain.
